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Empresas

Meliá impulsa su expansión global con un nuevo resort de lujo en Vietnam

Meliá Hotels International continúa acelerando su estrategia de expansión global con un nuevo paso en Asia-Pacífico: la compañía ha anunciado el desarrollo de Ocaria Retreat Mui Ne, un resort de cinco estrellas que abrirá sus puertas en Vietnam en 2029 y que refuerza la apuesta del grupo por los destinos emergentes de alto potencial en la región.

El futuro complejo, que contará con 187 estancias -156 habitaciones y 31 villas- será el primer establecimiento de la marca “Meliá Collection” en Vietnam, una línea que agrupa hoteles singulares y de identidad propia dentro del portafolio internacional de la compañía. Con esta incorporación, Meliá amplía su presencia en un país que se ha convertido en uno de sus mercados estratégicos: actualmente opera 22 hoteles y desarrolla otros seis proyectos, consolidando a Vietnam como uno de los pilares de crecimiento del grupo en Asia.

La apertura de Ocaria Retreat Mui Ne se enmarca en la hoja de ruta de internacionalización de Meliá, que busca reforzar su posicionamiento en segmentos de lujo y bienestar en destinos con fuerte proyección turística. El resort, concebido como un santuario frente al mar, integrará arquitectura contemporánea, villas de alta privacidad y una propuesta centrada en el equilibrio, la salud y la conexión con el entorno natural.

Con este nuevo proyecto, Meliá Hotels International avanza en su objetivo de diversificar su presencia global y fortalecer su liderazgo en Asia-Pacífico, una región donde la compañía ha experimentado un crecimiento sostenido en los últimos años y donde prevé seguir ampliando su portafolio con marcas de alto valor añadido.