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Categorías: Mercados

La moda andaluza se promociona en Polonia

Marcas andaluzas de moda y complementos mostraron ayer su creatividad y calidad en un “showroom” organizado por la Consejería de Economía, Innovación y Ciencia, a través de Extenda-Agencia Andaluza de Promoción Exterior, en la ciudad polaca de Poznan. La muestra conincide con la celebración de la feria de moda de la ciudad, “Poznanskie Targi Mody”.

El evento tuvo lugar en las instalaciones del World Trade Center de Poznan, en un recinto anexo al donde se celebra la feria de moda y en la agenda de la delegación andaluza se incluyeron visitas agentes y reuniones comerciales con importadores tanto en Poznan como en Varsovia.

Según datos de Extenda, el consumo de moda en Polonia ha experimentado un fuerte crecimiento en los últimos años, y pese a que la crisis ha ralentizado el mercado, el comercio exterior casi no ha notado la influencia de la situación global.

El valor del mercado polaco de la moda y calzado se estima en torno a 6.000 millones de euros, encontrando interesantes oportunidades de negocio para las prendas de vestir y complementos de moda, marroquinería y calzado de precio medio. Según los datos de la Junta, la preferencia del consumidor polaco por marcas internacionales de los segmentos medio y alto es bastante significativa.

Las exportaciones andaluzas del sector moda al mundo en 2010 alcanzaron los 484 millones de euros un 63,3% más que en 2009, siendo Málaga, Sevilla, Cádiz y Córdoba las provincias que lideraron las ventas. Polonia es el décimo tercer mercado de la moda andaluza con 6 millones de euros en ventas en 2010, un 21% más que en 2009.